Start with your story
We take the time to understand your circumstances and what you want to protect.
Specialist insurance, enduring partnerships.
AJS Holding Co brings together Australia’s most trusted specialist insurance brokers — delivering tailored cover, expert counsel, and enduring partnerships for what matters most.
Established 2020A group built around local brokers
100% independently ownedAdvice that answers to clients
AFSL 569591Licensed Australian financial services
Steadfast and NIBA memberBacked by industry associations
Independent broking businesses across Australia
Expert advice. Enduring relationships.
We believe people deserve to feel heard, informed and supported when it comes to protecting what matters. AJS Holding Co brings together insurance businesses with local knowledge and a commitment to straightforward service.
Every person, family and business is different. That’s why the conversation starts with understanding your needs—not rushing you into a decision.
Specialist expertise
Brokers who understand the risks and communities where you live and work.
Bespoke solutions
Clear explanations, without jargon or pressure—so you can decide with confidence.
Enduring partnership
A relationship that continues beyond the policy, at claim time and beyond.
What we help protect.
Your broker confirms exactly what they can arrange. These are the areas our businesses help with most.
Home and contentsCover for the place you live and everything inside it.
Business and commercialPolicies built around how your business actually operates.
Professional indemnityProtection for the advice and services you provide.
Other general insuranceTalk to a broker about cover that doesn’t fit a standard box.
Specialist brokers. National capability.
Each business in the AJS portfolio delivers bespoke insurance solutions, tailored to the communities and industries they serve.
Part of AJS Holding Co.Queensland · Townsville
Townsville Insurance Brokers
Local expertise. Personal service. Cover for what matters.
Visit Townsville Insurance Brokers
Part of AJS Holding Co.ACT · Canberra
Canberra Insurance Brokers
Trusted advice for your home, business and future.
Visit Canberra Insurance Brokers
Part of AJS Holding Co.Victoria · Melbourne
Earnest Insurance
Modern insurance solutions for a changing world.
Visit Earnest Insurance
People first. Always.
Precision advice. Measurable outcomes.
Insurance is personal. We believe the best place to begin is by listening to what matters to you.
Make the details clearer
We encourage questions and plain-English conversations about options and important details.
Support your next step
We help you connect with the right team to discuss your needs—without unnecessary pressure.
AJS Holding Co provides general information about its businesses. Insurance advice, products and arrangements are provided by the relevant insurance broking business, subject to its authorisations and terms.
Good relationships are built on trust, clarity and care.
Let’s talkTrusted by the people we protect.
Verified client feedbackGenuine feedback from clients of our broking businesses, shared with permission. We’re grateful for every conversation.
“Hayden was a real star when it came to our business insurances! Great service and helped us streamline our policies! Highly recommended!”
“Hayden reviewed our insurances. He made the whole process easy and painless and saved us $$$$$$”
“I recently contacted Jashan as I wasn’t satisfied with the level of care and professionalism from my previous broker. Jashan was prompt, precise, reduced my premiums, provided options and tailored policies to best suited my needs.”
“Jashan was extremely patient to understand my requirements and took the time to make sure my expectations were met in a timely manner. My experience with Earnest Insurance from start to finish was extremely professional and I wouldn’t hesitate to recommend Jashan as my one stop insurance contact.”
“Has been a pleasure to find the right insurance for us at the right price. Jashan has been very patient and helpful, thank you very much! Highly recommend!”
Everything you might be asking.
Can’t find what you’re looking for? We’re always happy to talk it through.
Ask us directlyAJS Holding Co. brings together independent insurance broking businesses across Australia. We help people and organisations connect with the right team, with local knowledge and a commitment to straightforward service.
No. Insurance advice, product recommendations and policy arrangements are provided by the relevant insurance broking business, under its own authorisations and terms. AJS Holding Co. provides general information about its businesses and helps point you in the right direction.
It usually comes down to location, the type of cover you need and the kind of relationship you’re after. Send us a short note through the enquiry form and we’ll suggest the business best placed to help.
Broadly, home and contents, business and commercial cover, professional indemnity, and other general insurance lines. The exact range depends on each business — your broker will confirm what they can arrange for you.
A short outline of what you’d like to protect, your rough timeframe, and any existing policy details if you have them. None of it needs to be perfect — the first conversation is simply about understanding your situation.
Please contact the relevant broking business first so they can resolve it directly. Our Complaints Management Policy is available in the footer, and unresolved matters can be escalated to the Australian Financial Complaints Authority (AFCA).
Let’s discuss your requirements.
Have a question or want to find the right business to speak with? Contact our team and we’ll help point you in the right direction.
Local brokers. Straightforward service.